As the publications lead for a creative agency, I led six issues of the custom print publication Sous-Vide magazine, a longform brand content project focused on the high-tech French cooking method. This project included story concepting, writer development, editing, creative oversight, budget management, client collaboration, photo shoot production, press checks, and much more.

I've also concepted, written, and edited other custom content pieces, including a magazine-style impact report for the Washington Commanders' philanthropic foundation, a full-length magalog for Lidl grocery stores, an internal culture book for a major home builder, and an internal retail piece for a commercial real estate developer — among other projects.

Previously, I developed all product descriptions for Kellwood Company's e-commerce division, which included the contemporary fashion lines Vince, Rebecca Taylor, ADAM by Adam Lippes, BLK DNM, and more.

As a freelancer, I've written a magazine-style impact report for a real estate developer (winner of a 2024 ADDY), tourism marketing stories for a nonprofit travel organization, website copy for a real estate developer, digital stories and social posts for a design and travel publisher, and campaign copy for a luxury hospitality brand. I’ve edited packaging labels and product descriptions for an online grocery market and proofed everything from impact reports to SEO copy.