As the publications lead for a creative agency, I oversaw the pitch-to-print production of Sous-Vide magazine, a brand content project focused on the high-tech French cooking method. This project included story concepting, writer development, editing, creative oversight, budget management, client collaboration, photo shoots, press checks, and more.

I also developed, wrote, and edited other custom content pieces, including a magazine-style impact report for the Washington Commanders' philanthropic foundation, a full-length magalog for Lidl grocery stores, an internal culture book for a major home builder, and an retail piece for a commercial real estate developer — among other projects.

As a freelancer, my work has included:

• A editorial-style impact report for a real estate developer (winner of a 2024 ADDY from the Baltimore chapter of the American Advertising Federation)

• Digital and social stories about home design and travel for Emergent Media’s SHLTR and Paradise platforms

• Tourism marketing stories, guides, and campaigns for nonprofit travel organization Visit Baltimore

• Website copy refresh for a real estate developer

• Campaign copy for a luxury hospitality brand

• SEO-driven blog stories, product packaging labels, and product descriptions for online grocery Thrive Market

• SEO blog stories and product descriptions for decor start-up Dormify